Valuing Africas creativity: an interview with Kenyan TV entrepreneur Dorothy Ghettuba

摘要

Spielworks Media, a Nairobi-based television and digital media company, is one of a growing number of content production companies that are springing up and thriving in Kenya's vibrant media sector. In 2008, with little more than her passion for creativity, her drive and determination, the company's founder and CEO, Dorothy Ghettuba, returned to her native Kenya from Canada to follow her dream of becoming a TV entrepreneur who celebrates Africa's story-telling tradition. To date, Spielworks Media has produced some 20 TV shows and employs 17 staff, though the number can swell to 700 depending on the creative project at hand. In this interview Ms. Ghettuba shares her experiences and aspirations and explains why copyright is critical to the long-term viability of her business.