UNFORTUNATELY, SEAT is the black sheep of the Volkswagen Group, having been unprofitable since 2007, with a loss last year of ?269.7 million, down from ?299.5 the year before. The problem has been overdependence on the collapsed home market and poor management in the early Noughties. SEAT, or Sociedad Espanola de Automoviles de Turismo, might seem a fairly new company, but has been mass-producing cars for just five fewer years than Volkswagen. From its inception in 1950, SEAT had produced eight million vehicles by the time Volkswagen completed the purchase of the company in 1990. In the famous Piech 1993 strategy, SEAT was pitched against Alfa Romeo, Fiat's sporty arm and for the next 7 years the Spanish brand was well on target, peaking at 500,000 sales in 2000, probably twice as many as Alfa Romeo then.
展开▼
机译：不幸的是，西亚特是大众汽车集团的败类，自2007年以来一直没有盈利，去年的亏损为2.697亿欧元，低于上年的299.5欧元。问题一直在于过度依赖国内市场的崩溃和早期Noughties的管理不善。西亚特（SEAT）或Turismo西班牙汽车运动公司（Sociedad Espanola de Turismo）可能是一家相当新的公司，但批量生产汽车的时间仅比大众汽车少了五年。从1950年创立以来，到1990年大众汽车公司完成对SEAT的收购时，SEAT已经生产了800万辆汽车。在著名的1993年Piech战略中，SEAT被推向了菲亚特运动的手臂阿尔法罗密欧，并且在接下来的7年中，西班牙人该品牌的目标很明确，在2000年达到50万辆的销售峰值，可能是当时阿尔法·罗密欧的两倍。
展开▼
