Double-take: Unpacking the play in the image-nuclear news story

HELEN CAPLE; MONIKA BEDNAREK

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Double-take: Unpacking the play in the image-nuclear news story

机译：双重注意：解开形象核新闻故事中的剧本

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This paper explores the complex cultural and institutional practice of 'playing' and 'bonding' with the reader in the Australian print-media, as exemplified through a new news story genre in The Sydney Morning Herald, where events are presented as short, witty news stories with a heading, a dominant photograph and a caption. This is termed the image-nuclear news story. In these stories the heading and image enter into a verbal-visual play that relies on the manipulation of common (often idiomatic) expressions, while the caption elaborates on the story's news value. Through this play newspapers construe a particular kind of reader, who fulfils certain expectations as far as different types of knowledge (linguistic, cultural, semiotic) are concerned. To analyze the intertextual and multisemiotic play and its interpretation by readers, this article makes use of corpus linguistic methodology and theory, in particular compositional ('open-choice') and non-compositional ('idiom') principles of interpretation. The analyses show how readers' linguistic experience enables them to unpack the play in the image-nuclear news story, allowing them to 'bond' with the newspaper, and be part of the linguistic and cultural (reading) community construed by this news story genre. As newspaper circulation is falling, creating solidarity with the reader in the hope of maintaining their loyalty is essential to the survival of newspapers, and, arguably, getting them to participate in multisemiotic play is one way of doing so.

机译：本文探讨了澳大利亚印刷媒体与读者进行“玩耍”和“结合”的复杂文化和制度实践，例如《悉尼先驱晨报》的新新闻故事流派，其中事件以短而机智的新闻形式呈现。带有标题，占主导地位的照片和标题的故事。这就是所谓的图像核新闻故事。在这些故事中，标题和图像进入口头视觉游戏，它依赖于对常见（通常是惯用语）表达的操纵，而标题则说明了故事的新闻价值。通过这种方式，报纸可以解释一种特殊的读者，就不同类型的知识（语言，文化，符号学）而言，他们满足某些期望。为了分析互文性和多符号游戏及其对读者的解释，本文利用了语料库的语言学方法论和理论，特别是构成性（“开放式选择”）和非构成性（“成语”）解释原理。分析显示，读者的语言经验如何使他们能够在核图像新闻故事中解开剧本，使他们与报纸“结合”起来，并成为新闻故事类型所构成的语言和文化（阅读）社区的一部分。随着报纸发行量的下降，希望与读者保持团结对他们的忠诚至关重要，这对于报纸的生存至关重要，而且可以说，让他们参与多种符号游戏是这样做的一种方式。

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《Visual Communication》 |2010年第2期|共19页
作者
HELEN CAPLE; MONIKA BEDNAREK;
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正文语种 eng
中图分类社会学;
关键词
Multimodality; Photography; News value; Corpus analysis; Text-image relations; Bonding; Image-nuclear news story; Open-choice principle; Idiom principle; Wordplay; Puns; Newspapers;

机译：多模态;摄影;新闻价值;Corpus分析;文本-图像关系;绑定;图像核新闻故事;开放选择原则;成语原则;文字游戏;双关语;报纸;
入库时间 2022-08-18 20:11:26

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1. Double-take: Unpacking the play in the image-nuclear news story [J] . HELEN CAPLE, MONIKA BEDNAREK Visual Communication . 2010,第2期

机译：双重注意：解开形象核新闻故事中的剧本
2. Playing the Game: Unpacking the Rationale for Organizational Corruption in MNCs [J] . Zyglidopoulos Stelios, Dieleman Marleen, Hirsch Paul Journal of Management Inquiry . 2020,第3期

机译：玩游戏：解开MNC中的组织腐败的理由
3. Are 'Sensational' News Stories More Likely to Trigger Viewers' Emotions than Non-Sensational News Stories? A Content Analysis of British TV News [J] . Rodrigo Uribe, Barrie Gunter European Journal of Communication . 2007,第2期

机译：与非耸人听闻的新闻故事相比，“耸人听闻”的新闻故事是否更可能引发观看者的情绪？英国电视新闻的内容分析
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机译：使用SVM选择与Newswire目标文章相关的电视新闻报道和Newswire文章
5. Does it matter where you read the news story? Interplay of news frames and incivility in the political blogosphere [D] . Borah, Porismita 2010

机译：您在哪里读新闻故事有关系吗？政治博客圈中新闻框架与不活跃的相互作用
6. Thrilling News Revisited: The Role of Suspense for the Enjoyment of News Stories [O] . Kai Kaspar, Daniel Zimmermann, Anne-Kathrin Wilbers -1

机译：重探激动人心的新闻：悬念在享受新闻故事中的作用
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Double-take: Unpacking the play in the image-nuclear news story

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