New products and brand support for Cooper, Avon ranges

摘要

RECENT INITIATIVES TO INCREASE AWARENESS OF THE COOPER TYRE BRAND in the UK and Europe have yielded positive results, and therefore CooperTire & Rubber Company Europe not only intends to continue these efforts, it has begun extending them to the Avon brand. During Reifen 2016, Tyres & Accessories caught up with Jeff Schumaker, managing director and vice-president of the tyre maker's European operations, and discussed where CooperTire Europe is heading with its two brands in regards to products, positioning and promotion. "We've done a lot with Cooper over the past two to three years," comments Schumaker. David Coulthard (whose visit to the Cooper Tire Europe stand on day one of the Reifen show created a minor sensation) has done an excellent job as an ambassador for the brand, and our efforts to raise awareness of Cooper through our Arsenal FC sponsorship have been met with success, both in terms of brand awareness and commercial growth. As we're launching a number of new Avon products, now is a good time to invest in that brand as well."