Kumho's return to UK commercial vehicle tyre market

摘要

Kumho's return to the UK commercial tyre market one year ago signalled the Korean manufacturer's intention to become a major player in a sector it temporarily left. Having rejuvenated its distribution, products and personnel, its relaunched truck tyre department has a new sales structure led by ex-Bridgestone and Michelin truck tyre specialist, Steve Miller. His experience has since been put to work on the task of reintroducing the brand to an already crowded sector of the business.