A largely snow-free winter is great, isn't it? Not if you like skiing. And not you're in the business of selling tyres in Europe, either. The region's second mild winter in a row conspired with the lingering effects of the financial crisis, growing price transparency in the consumer tyre business and perhaps some imprudent planning to place pressure upon a number of whole-salers. Those worst affected were, unsurprisingly, reluctant to share their experiences with us, but market players can't fail but notice what'.
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