F1 TV rights - Pirelli keeps 'an open mind'

摘要

It was announced in the last week of July that in spite of excellent viewing figures and widely lauded coverage, Formula One had made a deal that will mean that only half the races will be shown live on the BBC from next season. Every race, testing and qualifying session will be shown live on Sky Sports with ten Grands Prix also appearing on the BBC. The BBC will also show highlights of those events for which Sky will hold exclusive live rights. The new arrangement comes two years before the BBC's current exclusive broadcaster deal was due to end. Exclusive tyre supplier Pirelli has reacted with circumspection, to the news, suggesting that it will give close scrutiny to the viewing figures it receives under the new deal.