GITI to Replace Entire Product Range by 2010: European Technical Centre investment means manufacturer ready for s-marking regulations

摘要

GITI Tire (Europe) B.V has announced that it will completely replace its passenger car product offerings by the opening months of 2010. The brand overhaul also includes the renewal of the GT Radial moniker, positioning this as the company's flagship brand identity. During a detailed briefing, the company produced data apparently showing that GITI's ambitious aims of competing on the same level as the premium tyre manufacturers, with the launch of the new range of products, are now within reach. According to the company, large-scale investment in research and development has enabled GITI to markedly improve its products performance compared with the previous generation and - crucially - to be prepared for forthcoming legislative requirements.