From Private Brand to Leading Brand - How private brand tyre sales can drive business growth

摘要

In 2005 Point S operated in nine different European countries. Four years later it is almost double that. Currently the group consists of 1700 tyre outlets, run by 1000 different owners, commanding a 6 per cent retail market share in both the passenger car and truck tyre segments across Europe. Since the first Point S was opened in 1971, the network has used the same business model in every country its has grown into - allowing independent tyre entrepreneurs to control their business while allowing everyone to benefit from the strong brand and economies of scale that come with a large group.