Putting the UK Market in the Picture Trelleborg Wheel Systems clarifies its UK strategy

摘要

This year Trelleborg is 100 years young. The company's name is fairly well recognised in the UK market but there is still room for improvement. Ask where the company comes from, what it's up to on the UK market, or how Trelleborg Wheel Systems (TWS) fits into the picture and the response is often vague. However the manufacturer is addressing these brand awareness issues and is beginning to focus more and more on its agricultural division as well as marketing itself as a specialist in agricultural tyres. Tyres & Accessories spoke to Ian Gillespie, managing director of Trelleborg Wheel Systems UK, to discern its UK market approach.