Pirelli, Michelin Still Top of the Web: Dunlop makes strong gains in online brand sentiment

摘要

Following Tyres & Accessories' pioneering publication of keting specialists Envisional. The report exclusively online tyre brand penetration rankings last year, T&A has published in this month's magazine shows some marked again enlisted the assistance of Cambridge-based e-mar-changes in the relatively short time since the 2005 survey. You may remember from last year's survey that Envisional's technology is unlike other e-market research tools in that it doesn't simply measure the number of times a brand is referred to online, but also quantifies the meaning attached to that mention. This allows the system to produce complex prominence and sentiment indexes for gauging the performance of your company's e-marketing efforts.