Continental to Intensify Cooperation With Partners: Offtake with Reifen Ihle, Germany, 'as planned'

摘要

A central part of every sales and marketing strategy that is based upon premium products is the guaranteed quality of these products and a highly diversified product portfolio that addresses customer requirements. Continental has in recent times achieved some noteworthy successes in both these strategic areas through the introduction of new products from its truck tyre division, such as the "Continental HTR 2" trailer tyre. The manufacturer has brought together its entire retreading business activities under the "ContiLifeCycle" banner, including its most recent substantial developments, such as an intensified cooperation with the well-known German retreader Reifen Ihle and with the Italian Marangoni Group. All of this helps Continental to literally become a full-line supplier in the sense that it can deliver what premium customers demand: more than just new tyres that are long lasting and help save fuel - instead it delivers a full approach that helps to cut down on costs per kilometre and benefits the environment (although this typically is not the primary goal of tyre buyers). As Eckhard Wilanek, managing director of Continental's fleet & retread business, points out, all this cannot be achieved without the help of retreading.