Show Them the Money

摘要

ONE OF THE HOTTEST TOPICS IN HEALTH CARE right now is pricing transparency. Steven Brill got the conversation started in his April 2013 TIME Magazine cover story, titled "Bitter Pill." In it he revealed that the cost of many health care services is based on a mysterious and confusing set of formulas that leave consumers in the dark.Veterinarians and their clients often follow human health care trends when it comes to veterinary business, and this begs the question, "How transparent is veterinary pricing?"