In our world, the auto repair Industry, we have two constant moving targets: car count and staffing. Maintaining these targets usually costs a lot of time and money. There is a process that won't cost you a nickel, however, it will take great leadership to implement it into your daily routine. Bryan Stasch, the Director of Client Fulfillment at ATI, will explain the entire step-by-step process. Bryan oversees our coaching and training staff, which works with 1167 shop owners every week implementing this process. Staffing, recruiting and hiring are all about having the right processes. You need a process for recruiting and attracting people, a testing process to see that they have the right skills for the role you are looking to fill, a process to see that you select the right one for the role and your team, and an orientation and training process to see that they get off to a good start, which will be addressed in an upcoming article. But like staffing, building and maintaining car count requires the right processes. And unfortunately, not only is marketing a constant moving target, it is only going to get harder and harder to get the cars you need each week to create the sales you need to be profitable.
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