MARKETING WITHOUT MEASURING = SILLY

摘要

Your business is wasting a ton of money right now because you aren't tracking your ads. You're losing tons of money. And, everyday you waste more and more of it. How is your business wasting money? Your business is wasting money on your marketing, because you aren't tracking the effectiveness of your advertising. Most businesses in the tire industry simply don't know which forms of adverting are effective and which are not. They have no clue if that ad they just spent money on is driving web traffic, phone calls or actual customers. They have no idea if their coupons actually bring in business or if their ads generate phone calls.