TIA MEMBER BENEFITS SPOTLIGHT - GE MONEY GETS REAL WITH DEALERS

摘要

Real Talk Video Campaign Showcases How to Effectively Discuss Financing and Win. Consumer financing is an important part of the sales process, and a proven way to help consumers get the repairs they need and increase their loyalty to your shop. However, many sales associates are not familiar with the basics of financing, making them reluctant to introduce the subject during the sales presentation. To help support and educate dealers on how to effectively incorporate financing in the sales discussion, last Fall. GE Money launched "Real Talk, Real Results," a series of educational videos for owners, managers, and sales associates.