Around 9 million South Koreans (26.3% of the population) smoke about 88 billion sticks annually, according to the Korea Tobacco Association, making it the eleventh largest tobacco consuming nation in the world. Koreans smoke an average of 1,866 sticksper person per year, way above the world average of 844 sticks as noted in the ERC global data base of 2011. In 1980, the percentages of Korean adult smokers was 79.3%; by 2008 this shrunk to 47.7%. However, the percentage of smokers remains relativelystatic over recent years. "Super slims" account for about 30% of market share and super low tar segment grew significantly, holding approximately 35% market share. Charcoal filter and full flavored brands are also popular.
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