Company's retail division continues to expand motorsports sponsorships, gain exposure for Big O, Tire Kingdom brands

Bruce Davis

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Company's retail division continues to expand motorsports sponsorships, gain exposure for Big O, Tire Kingdom brands

机译：公司的零售部门继续扩大赛车赞助，为Big O，Tire Kingdom品牌赢得曝光

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WEST PALM BEACH, Fla.—TBC Corp.'s Retail Division is expanding its burgeoning motorsports sponsorship activities this year, adding event and team sponsorship in the National Hot Rod Association (NHRA) and Automobile Racing Club of America (ARCA) season series to its previously announced backing of IndyCar Se-ries team Sarah Fisher Racing (SFR).

机译：佛罗里达州西棕榈滩-TBC Corp.的零售部门今年将扩大其蓬勃发展的赛车赞助活动，并将国家热棒协会（NHRA）和美国汽车赛车俱乐部（ARCA）赛季系列的赛事和团队赞助增加到其先前宣布的IndyCar系列赛车队Sarah Fisher Racing（SFR）的支持。

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《Tire Business》 |2010年第2期|共2页
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Bruce Davis;
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1. Company's retail division continues to expand motorsports sponsorships, gain exposure for Big O, Tire Kingdom brands [J] . Bruce Davis Tire Business . 2010,第2期

机译：公司的零售部门继续扩大赛车赞助，为Big O，Tire Kingdom品牌赢得曝光
2. Online sales gain traction Michelin's online retail program to add Michelin tire brand in '17 [J] . Tire Business group Tire Business . 2017,第20期

机译：在线销售收益牵引米其林的在线零售计划，在17年加入米其林轮胎品牌
3. Miller Tire's really pulling for this unusual motorsports event Ohio dealership's big in sponsorship of truck, tractor pull competition teams [J] . Jennifer Karpus Tire Business . 2015,第21期

机译：Miller Tire真正为这场不寻常的赛车运动赛事俄亥俄州经销商的赞助赛车，拖拉机拉赛队
4. Influence of brand exposure frequency and sport involvement on sport sponsorship effects: An examination of mere exposure. [D] . Lee, Sanghak. 2010

机译：品牌曝光频率和体育参与度对体育赞助效果的影响：仅对曝光度的检查。
5. Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors third party advertising [O] . T Dewhirst, A Hunter 2002

机译：一级方程式和CART赛车的烟草赞助：通过共同赞助者的第三方广告烟草品牌曝光和增强的象征意象
6. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。
7. United Kingdom: Retail Food Sector. UK Retail Market Brief, 2008. GAIN Report Number UK8021 [R] . Vasquez-Nicholson, J. 2008

机译：英国：零售食品部门。英国零售市场简报，2008年.GaIN报告编号UK8021

Company's retail division continues to expand motorsports sponsorships, gain exposure for Big O, Tire Kingdom brands

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