Digital key words help unlock car dealership's customer-pay service biz

摘要

WILSON, N.C.-Last July, David Harvey was promoted to general manager of Hubert Vester Honda in , Wilson, and his first task was to get the service bays humming and increase the auto dealership's customer-pay repair business. So in September, his service department's marketing went digital. He bought key words and phrases for shoppers working on their mobile devices or personal computers. Those searching for general vehicle maintenance such as oil changes, batteries, tires, timing belts and water pumps for Honda cars and light trucks would see Hubert Vester Honda's name among their top three search results.