A boon for Firestone BFS gains Indy 500 name, Iogo for Firehawk

摘要

Birdgestone/Firestone, seeking a catalyst to recharge its beleaguered Firestone brand, has secured the use of the Indy 500 name and its winged wheel logo for its redesigned entry-level Firehawk performance tire range. Using opening-day festivities May 5 for the 2002 Indy 500 race as a brakdrop, Bridgestone/Firestone and the Indianapolis Motor Speedway (IMS) announced a four-year partnership that capitallizes on Firestone's role as the sole racing tire supplier to the Indy 5000 sunctions the racing series that includes the Indy 500.