Shh! LT tires should be seen, not heard SUV drivers look for quieter, softer ride from tires

摘要

There's a hush falling over the world of light truck tires. Why so quiet? Because that's what everyone wants. Off-road vehicles aren't going off the road anymore. Their tires, therefore, are being designed accordingly. Quiet is the buzzword in the industry and it's being spoken loudly. With good reason. The light truck market represents 31 percent of the North American tire market on original equipment fitments, according to Michelin North America Inc.