BFS signs high-profile NFL deal

摘要

NASHVILLE,Tenn.-Bridgestone/Fire-stone(BFS)has signed a multi-year marketing deal with the National Football League(NFL)that makes the Bridgestone brand the title sponsor of the halftime shows at Super Bowls XLII and XLIII.The halftime shows will be called the "Bridgestone Super Bowl Half-time Show" and will give the Bridgestone brand exposure on the most watched U.S.television broadcast of the year,according to Nielsen Media Research ratings.Financial terms of the pact were not disclosed.