If you tuned in to telecasts of the Winter Olympics in Salt Lake City, you may have noticed some TV commercials of young men and women sporting thelatest technological toys - cell phones, laptops... and Bridgestone tires. The ads, featuring taglines of "A grip on the future" and "Welcome to the future," are the latest attempts by Bridgestone/Firestone to forget nearly two years' worth of recall mayhem and look toward the future- a future where Bridgestone is the brand of choice for the young.
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