Social media has revolutionised the way people do business. Sites including Twitter, Facebookand Linkedln reach a wide audience instantaneously and inexpensively. Used well, it can be a powerful tool and enhance your reputation. NO PROFESSIONAL NEEDStelling that reputation is everything. It is built up over years, but can be lost in moments. It requires both promotion and protection, and bearing this in mind, two major aspects of social media use require careful thought. Firstly, how you protect your reputation from external sources - the disgruntled client or online troll (external risk) - and, secondly, how you ensure your employees use both the practice and their own social media profiles appropriately (internal risk).
展开▼
