Slimmed-Down P&G To Consist Of 65 'Leading Brands' By FY 2017

摘要

Procter & Gamble Co. expects to be finished shedding weight by the end of fiscal 2016, left with 65 leading, geographically focused brands in categories "where the size of prize and profitability of winning are the highest," CFO Jon Moeller said Feb. 19 at the Consumer Analyst Group of New York conference. The firm provided fresh insight into its portfolio-streamlining initiative at the event while highlighting successful product innovations and marketing initiatives that are driving growth in core brands and helping to offset "the largest earnings headwind from foreign exchange in P&G's history."