Almay Woes Weigh On Revlon in Q1

摘要

Revlon Group Inc. is working to reconnect its Almay brand with consumers after weaker-than-expected sales of the brand's color cosmetics contributed to a 1% falloff in first-quarter U.S. sales.Almay's eye segment was the greatest drag on sales for the quarter, Revlon COO Chris Elshaw noted during an April 26 earnings call.While the firm was successful with last year's launch of the eye-shaped intense i-colorsmoky-i kit, an expansion and restaging of the i franchise in 2012 has "neither met our expectations nor matched its performance in the first quarter of 2011," the exec said.