Fair Trade USA Modifies Seal In Line With Ad Board Review

摘要

The National Advertising Review Board recommends that Fair Trade USA require users of the certification seal it grants for multiple-ingredient products clarify product content information for consumers by breaking out percentages of fair trade sourcing. For personal-care offerings containing less than 100% fair trade certified ingredients, NARB advises Fair Trade USA - formerly TransFair - to include the "relative percentage by weight of ingredients that are fair trade sourced" on its labels, according to a Sept. 17 release.