Shiseido 'Fortifies' Latin America Position With Entry To Argentina, Brazil

摘要

Shiseido is launching its namesake skin-care and cosmetics brand into Argentina and Brazil in a move intended to help it "fortify" its position in Latin America, the firm announced April 25.Additionally, beginning in May 2012, the bareMinerals mineral-based makeup line, marketed under the firm's Bare Escentuals subsidiary, will be introduced in Brazil, the Japanese company adds in its release.The expansion follows the firm's entry into Columbia in November 2010 and Panama in January 2011, the firm notes."The Shiseido Group is pursuing these and other strategic initiatives to gain a stronger foothold in overseas markets," the firm notes.