For Skin-Care Brand Tay, Eco-Packaging Is A Form of Art

Suzanne Blecher

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For Skin-Care Brand Tay, Eco-Packaging Is A Form of Art

机译：对于护肤品牌而言，生态包装是一种艺术形式

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Tay LLC is emphasizing the eco-friendly packaging its skin-care and cleansing products come in as much as the natural ingredients they contain. "I consider packaging to be a very functional form of art," said brand founder Sarah Tay in an Aug. 29 email. "People are highly visual, and beautiful packaging is always a pleasure." A former L'Oreal and Avon executive, Sarah Tay debuted her collection at Cosmoprof North America in Las Vegas. Her booth, lined with products packaged in bamboo and woven grass, received a good bit of attention from passersby.

机译：Tay LLC强调其环保包装，其护肤和清洁产品所含的天然成分数量也与之相同。品牌创始人莎拉·泰（Sarah Tay）在8月29日的电子邮件中说：“我认为包装是一种非常实用的艺术形式。”人们是高度视觉化的，漂亮的包装总是一种享受。”莎拉·泰（Sarah Tay）是欧莱雅和雅芳（Avon）的前高管，在拉斯维加斯的Cosmoprof North America首次亮相了自己的系列。她的摊位上摆满了用竹编和编织草包装的产品，受到了路人的极大关注。

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《The Rose Sheet: Toiletries, Fragrances and Skin Care 》 |2011年第36期| 共1页
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Suzanne Blecher;
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1. For Skin-Care Brand Tay, Eco-Packaging Is A Form of Art [J] . Suzanne Blecher The Rose Sheet: Toiletries, Fragrances and Skin Care . 2011 ,第36期

机译：对于护肤品牌而言，生态包装是一种艺术形式
2. Enhancing brand relationship performance through customer participation and value creation in social media brand communities [J] . Carlson Jamie, Wyllie Jessica, Rahman Mohammad M., Journal of retailing and consumer services . 2019 ,第SEPa期

机译：通过社交媒体品牌社区中的客户参与和价值创造来提高品牌关系绩效
3. Enhancing brand relationship performance through customer participation and value creation in social media brand communities [J] . Carlson Jamie, Wyllie Jessica, Rahman Mohammad M., Journal of retailing and consumer services . 2019 ,第Sepa期

机译：通过社交媒体品牌社区的客户参与和价值创建提高品牌关系表现
4. The Research and Development of Sanya Big Tourism Performing Arts Culture Brand Based on the Romantic Show of Sanya [C] . Wen Zhou, Xuebin Huang, Jia Zhu, International Conference on Education, Management, Information and Computer Science . 2017

机译：三亚大型旅游表演艺术文化品牌的研究与发展，基于三亚浪漫展
5. Whose voice do you hear? How does branding affect the solo artist's performance and/or career development? [D] . Brown, Juliette. 2014

机译：您听到谁的声音？品牌塑造如何影响独奏艺术家的表现和/或职业发展？
6. Tobacco sponsorship of Formula One and CART auto racing: tobacco brand exposure and enhanced symbolic imagery through co-sponsors third party advertising [O] . T Dewhirst, A Hunter 2002

机译：一级方程式和CART赛车的烟草赞助：通过共同赞助者的第三方广告烟草品牌曝光和增强的象征意象
7. Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper is to study, using empirical and observational methodology, how to build «Coca-Cola» brand image in «Tuenti», followed by the network over the public sector. Among other things, we will see how involved the brand and how followers, what are the issues that are introduced on the inputs and through what kind of formats. In conclusion, we noted that the interest in the brand of free speech to let the followers is just a strategy, the actual entries of «Coca-Cola» are very rare but they all have a high effect, a language that challenges the user to activate and resume his speech so directed. Moreover, there is no mechanism differentiating between information, entertainment and advertising, which combined with continued exposure to advertising impacts across different formats, leads us to propose the need for media education to encourage responsible use critic and social networks by young people. [O] . Carmen Lazo, Marta, Martínez Rodrigo, Estrella, Sánchez Martín, Lourdes 2013

机译：青少年和年轻人越来越多地使用社交网络作为交互和参与构建的手段多个演讲。公司直接选择网络中的关注者并使用这些虚拟结构接近他们的目标。本文的目的是使用经验和观察方法研究如何在«Tuenti»建立«可口可乐»品牌形象，随后是公共部门的网络。除其他外，我们将看到品牌及其追随者的参与程度，以及在投入和投入上引入的问题通过什么样的格式。总之，我们注意到对自由言论品牌的兴趣让追随者只是一个策略，«可口可乐»的实际条目是非常罕见的，但它们都有很高的效果，一种语言，挑战用户如此指示激活和恢复他的演讲。而且，没有机制区分信息，娱乐和广告之间，以及持续接触广告不同形式的影响，使我们建议需要媒体教育来鼓励负责任的使用评论家和年轻人的社交网络。

For Skin-Care Brand Tay, Eco-Packaging Is A Form of Art

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