Parlux Takes GUESS To New Heights Of Sophistication With Fragrance Launch

摘要

In March Parlux will unveil GUESS by Marciano, its newest, "unapologetically sexy and feminine" fragrance for women, according to Kathleen Galvin, the firm's vice president of marketing and advertising. GUESS by Marciano is a "little more complex, a little darker, and a little more sophisticated" than the brand's first four offerings for men and women. "There's a lot more tenacity to this. It's a big fragrance and it really stays on the skin," Galvin said in a Feb. 13 interview.