Stem cell-related claims on cosmetics may capture consumers' imagination, but they seem to be grabbing FDA's attention as well. Hollywood Skincare International, which markets its DermaSet Stem Cell 3D Renewal cream online through a negative billing option, is the latest player in this game to receive a warning letter from the agency. Cosmetic products with "Stem Cell" in their names continue to draw FDA scrutiny and may even be a focus of its keyword searching as it monitors the web for unapproved drug claims.
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