Beiersdorf's Fewer, Trendsetting Innovations Drive FY 2014 Growth

摘要

Beiersdorf AG is confident that recent hard-hitting innovations and forthcoming launches have it positioned for continued growth in fiscal 2015, in a landscape where CEO Stefan Heidenreich has seen little from the competition to worry him. The German firm's innovation pipeline is "quite full," the exec said Jan. 13 during a fiscal 2014 full-year earnings call, leaving analysts to speculate about categories in which new products might appear across the company's business.