Colgate Oral Care Initiatives Boost Category Sales,Market Share In Q2

摘要

Colgate-Palmolive's oral care business grew 12% globally during the second quarter,fueled by double-digit increases of the segment in North America,Latin America and Greater Asia,the firm reported in a July 25 earnings release.We are pleased that new product activity supported by record level advertising worldwide is generating market share gains both here in the U.S.and abroad,"the company said."Successful"new products during the period included Colgate Luminous,which bowed last fall ("The Rose Sheet"Aug.8,2005,p.8).