Can Premium Hair Care Match Skin-Care Growth Trajectory?

摘要

The weighty contribution of premium skin-care offerings to overall category growth in recent years suggests there is ample room for expansion in premium hair care; however, factors including regulatory obstacles and consumer perceptions could hamper further premium-ization in the segment. In a Nov. 1 blog post, Oru Mohiuddin, senior beauty and personal care analyst at Euromonitor, explores premium hair care's prospects by comparing dynamics in the segment with those that have shaped the skin-care category and fueled its upward trajectory over the last five years.