Asian Market, Male Competitive Pressures Drive Men's Grooming

摘要

Social and economic factors are changing men's outlook on skin and hair care and overall appearance, with consumers in Asia driving worldwide men's grooming growth. Appealing to Asian men will be critical for beauty brands, retailers and manufacturers looking to keep pace in the global men's grooming category, which Euromonitor International predicts will exceed $39.1 billion in 2015.