Firms Inundated With Higher Costs, But New Market Trends Help Keep Them Afloat

摘要

In 2011, personal-care companies were faced with the rising expense of raw materials and other goods; however, changes in consumer demand and marketing media will help firms absorb those costs and position them for a more sustainable future, suggests a new report by Kline & Company. Based on information provided by 12 leading personal-care companies, costs are up for companies in the U.S., which are taking measures to reduce expenditures and streamline their operations for greater efficiency, the market research firm indicates in a Dec. 6 release highlighting its new report.