Burberry London Men's Fragrance Debut Backed With Print Campaign

摘要

Burberry London for Men is being promoted with a print campaign that captures the every day life of British actor Ioan Gruffudd in London,according to Procter & Gamble Prestige,which is distributing the scent in the U.S.for licensee Inter Parfums.The campaign includes single-page,scented ads breaking in top men's lifestyle publications in September,as well as cross promotions with Burberry London women's scent for holiday,P&G said.