L'Oreal Localizing R&D In Emerging Markets To Achieve Growth Objectives

摘要

To meet its goal of reaching 1 billion new customers over the next 10 years, L'Oreal's new strategy calls for a localized research and development approach in emerging markets. "Innovation must take place where consumers are based," the firm says in a Dec. 8 announcement. "The ability to innovate for new markets must therefore rely on in-depth knowledge of the culture, needs and preferences... of consumers."