Investment firms are interested in the personal-care industry because there have been many success stories, according to Lou Marinaccio, a managing partner in private equity firm North Castle Partners.Citing deals such as Clorox's acquisition of Burt's Bees and Hain Celestial's purchase of Avalon Organics, he suggested that larger firms are still interested in "acquiring brands to promote growth," while smaller companies are becoming more receptive to those possibilities.
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