Demeter Unveils Repackaged Fragrance Library

摘要

Demeter Fragrance Library will support the launch of Between the Sheets fragrance with an unprecedented promotional effort including distribution of 4 mil.scented strips,according to Freedom Marketing Group CEO Mark Crames.The fragrance also will be featured on 2 mil.dual scented strips alongside Sex on the Beach in the January Victoria's Secret catalog to promote the brand's launch with the lingerie retailer,the exec said.Demeter fragrances will be carried through the Victoria's Secret catalog and on the company's Web site.