Latin America Is Promising, If Problematic, Target For Personal-Care Firms

摘要

Latin America, "the most dynamic region in the world" for sales of cosmetics and toiletries, is an attractive - albeit "patchily" developed and under-regulated - target for growing beauty firms, Euromonitor says. While global personal care grew less than 6 percent in 2007, the Latin American market climbed 15 percent, largely on the backs of its larger markets - Brazil, where revenue rose 13 percent, Argentina (17 percent), Costa Rica (12 percent) and Venezuela (29 percent), the firm notes in its July 2 report.