Elizabeth Arden will emphasize Internet banner and print advertising in support of its Prevage anti-aging product,while stepping back from mediums like outdoor advertising,CEO Scott Beattie said during a Feb.2 second quarter earnings call.Banner ads and Web searches have proved beneficial,and "print ads worked very effectively," he noted,conceding "outdoor ads didn't do as well."Prevage rolled out to over 2,000 department stores in December,marking Arden's foray into the cosmeceutical skin care market("The Rose Sheet" Sept.19,2005,p.9).
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机译：首席执行官斯科特·比蒂（Scott Beattie）在2月2日的第二季度财报电话会议上表示，伊丽莎白·雅顿（Elizabeth Arden）将强调互联网横幅广告和印刷广告，以支持其Prevage抗衰老产品，同时退出户外广告等媒体。横幅广告和网络搜索已证明是有益的他指出，“平面广告效果非常好。”接着说，“户外广告效果不佳。” 12月，Prevage在2,000多家百货商店推出，标志着Arden进军药妆护肤市场（“ The Rose Sheet”） （2005年9月19日，第9页）。
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