Unilever/Vaseline Ups Ante In Web Marketing With Interactive Pre-Roll Ads

摘要

Unilever's Vaseline brand has chartered a new online marketing technique that invites viewers to interact with pre-roll ads - or ads that play prior to online programming - in order to engage in a more personal dialogue with consumers.The ads - promoting Vaseline Sheer Infusion with Stratys-3 - launched recently on a number of network-branded sites such as Lifetime Television, Fox and others that allow on-demand viewing.