Parlux's Siren By Paris Hilton Casts Its Spell On Shoppers This Summer

摘要

Parlux and Paris Hilton conspire to lure consumers to their sixth fragrance - the "seductive" Siren, launching this summer. Though in Greek mythology the sirens typically were cast as dangerous, even deadly creatures that led their admirers to ruin, Parlux and Hilton's newest creation "puts a playful spin on the myths of sand and sea," the company notes.