Israeli Industry Group's Quality Label Identifies Real Dead Sea-Infused Brands

摘要

The Israel Manufacturers' Association has introduced a quality label to distinguish legitimate Dead Sea-based cosmetics lines from "pirate" brands, according to the Israel Economic Mission. With Dead Sea-infused bath and body-care products becoming increasingly sought-after by Americans -exports to the U.S. amount to nearly $40 million -and enjoying "an almost magical quality" with consumers in many European and Asian companies, according to IEM, bogus products are on the rise.