Lauder Taps Beauty Vet Robinson To Lead Tom Ford,Prescriptives

摘要

Andrea Robinson will step into dual roles as president,Tom Ford Beauty and Prescriptives Worldwide on March 1,Estee Lauder announced Jan.7.The exec currently is chief marketing officer for the Estee Lauder brand,a position she has held for less than a year("The Rose Sheet" March 28,2005,In Brief).In that role,Robinson spearheaded marketing efforts behind the November launch of the premiere Tom Ford Estee Lauder Collection("The Rose Sheet" Sept.12,2005,p.6)."The holiday fragrance and makeup products were a complete success," Estee Lauder and MAC Global Brand President John Demsey said,noting,"It is a natural progression that she should lead the Tom Ford Beauty brand," slated to launch this fall under a partnership between Lauder and the former Gucci designer.