CVS Augments Anti-Aging Skin Care Lineup With Skin Effects Launch

摘要

CVS is launching its premier private label skin care collection,skin effects by Dr. Jeffrey Dover, touted as the first dermatologist brand available at mass,the retailer said during a June 29 press event in New York City.The nine-SKU collection will roll out to CVS' 5,400 stores nationwide in October,positioned as anti-aging products for women of all ages,the firm added.CVS will support the launch by featuring skin effects in its Sunday circulars,which typicallyreach about 50 mil.