The preference for experiences over possessions: Measurement and construct validation of the Experiential Buying Tendency Scale

摘要

There is growing support that money spent on experiential items increases an individual's happiness. However, there is minimal research on the causes and long-term consequences of the tendency to make experiential purchases. Given the importance of experiential buying for improving well-being, an understanding of the preference for experiential purchasing is imperative. Thus, we developed the Experiential Buying Tendency Scale (EBTS) to measure habitual experiential purchasing. Across eight samples (n = 9634), the EBTS was developed, and shown to be reliable, valid, and predictive of consumer behavior and psychological well-being. An experiential purchasing tendency was related to higher extraversion, openness, empathic concern, and reward seeking. Further, non-materialistic values predicted a preference for experiential purchasing, which led to increased psychological need satisfaction, and, ultimately, increased subjective well-being. The discussion proposes that experiential purchasing may be a function of one's sensitivity to rewards, emotional responsiveness to events, and appreciation of the world's beauty.