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INNOVATION AND R&D BLUE OCEAN STRATEGY ROR NEW PRODUCT DEVELOPMENT

机译:新产品开发的创新与研发蓝海战略

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One of Sony's cofounders, Masaru Ibuka, traveled often for business and found himself lugging Sony's bulky TC-D5 cassette recorder around to listen to music. He asked Norio Ohga, then Executive Deputy President, to design a light weight, playback-only, stereo version, optimized for use with headphones. Ibuka brought the result — a compact, high-quality music player—to Chairman Akio Morita and reportedly said, "Try this. Don't you think a stereo cassette player that you can listen to while walking around is a good idea?" Mr. Morita, liked the idea and asked that the "Walkman" be commercialized, (ref. 1) Sony sold over 300 million Walkmans, a tiny pocket stereo cassette tape player, between 1979 and 2010.
机译:索尼的联合创始人之一Masaru Ibuka经常出差旅行,发现自己拖着索尼笨重的TC-D5盒式录音机听音乐。他要求时任执行副总裁的Norio Ohga设计一种重量轻,只能回放的立体声版本,并针对耳机使用进行了优化。 Ibuka向主席Akio Morita带来了结果-一个紧凑的高质量音乐播放器,并说:“尝试一下。您不认为可以在走动时收听的立体声盒式磁带播放器是个好主意吗?” Morita先生很喜欢这个主意,并要求将“ Walkman”商品化(参考资料1)。索尼在1979年至2010年之间售出了3亿多台Walkmans,这是一款袖珍立体声盒式磁带播放机。

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