Public agronomy: Norman Borlaug as 'brand hero' for the Green Revolution.

摘要

This article examines the role played by Norman Borlaug in promoting the notion of Green Revolution as a way to rapidly transform agriculture in the developing world. It develops the argument that Borlaug used his profile as a 'public agronomist', gained through his successful breeding of semi-dwarf wheat varieties, to actively and instrumentally bolster the case for Green Revolution style agricultural development. In effect he played and continues to play the role of a 'brand hero' for the Green Revolution.Digital Object Identifier http://dx.doi.org/10.1080/00220388.2012.713470